31 Terms of Digital Marketing You Must Learn!

In this article, you’ll discover a list of most frequently used terms in Online Marketing that are connected to SEO optimization as well as cost per click (PPC) and web design projects.

SEO optimization refers to the changes made to a website so that it will appear better in search results.

(cost per click) (cost per visit) refers to the amount you pay per click on your ad by allowing them to access it. It is also the model for online advertising by which an agency pays an advertiser (usually an online search engine, social media site , or a webmaster) for each click through his ad. Pay-per-click ads show ads when it is found to be a match for a specific keyword. Google Adwords is the most well-known for its pay-per-click advertisements.

Responsive Web Design is the process of creating a website so that it can be seen and used across multiple devices. The site detects the device it runs and adjusts the content in a way that it is viewed without any issues.

URL: The URL of a website which we type in to connect to the site.

Content Marketing is a marketing method of creating and distributing relevant and pertinent content to draw the attention of an target audience. The primary goal is to inform the prospective consumer on the product that is offered to increase sales or gain exposure.

Organic Traffic: The amount of traffic created per page by users who didn’t get there by way of paid advertisements.

Google Analytics – A free website analytics service that is provided by Google. Report and monitor the behavior of visitors and their traffic on your website

Link Two types of hyperlinks: external and internal. Internal links take you to different pages within the same website. External links link to various websites. Backlinks are links that originate from different websites to a particular site. These are meant to improve the authority of the website that is receiving the hyperlinks.

Domain authority: is determined through the analysis of the primary link, which is that is the number of links gathered over time, one of the good domains in Domain Authority is this one called xxx.

A Landing Page typically the primary web page on which an action can be initiated. The primary purpose of the page is to gather details about the person visiting the page that can be utilized for marketing purposes.

Keywords Topics: These are the terms (topics) that websites present in search results, such as Google. The selection process is a two-step procedure. In the beginning, it’s important to choose a keyword which will bring in a substantial amount of traffic and isn’t too complicated to be ranked. You must also ensure that it is compatible with the business you run. For the keywords mentioned to be considered you must include them in the title, headings, and in the text on the page.

Long tail keywords are a phrase that has at three or more words. These keywords are utilized in various ways, such as when we are trying to target the specific region or age range. The Long Tail keyword is words that are used to search for specific keywords. For example: “web design Bucharest”, “professional web design agency in Bucharest”, “SEO optimization services for responsive websites” and so on.

“301 Forwarding”: A message generated in a programmatic way that informs search engines that the URL has been removed or has been moved to a new address. This type of forwarding is typically included in the new address, and the transfer takes place automatically. If it is done properly it will retain the validity of the prior domain.

404 error: A message appears when a page is not available. This is the normal message that states that the address is not available.

Bounce Rate: is the percentage of users who visited your site but then left the site without doing anything (without visiting other pages). A high rate of rejection typically leads to low conversion rates due to the fact that nobody visits your website in a sufficient amount of time to be able to absorb the information.

Contact A contact is an individual who has consented to providing their contact details in an online questionnaire. Contacts may be of a variety of types: potential customers, clients who collect data to conduct marketing campaigns.

Conversion is a marketing strategy which encourages a customer to perform an actions. Conversion is a term used when a consumer takes the necessary action. For instance, fill out an application to open the file or purchase a membership package through the website; purchase an item on the website.

Conversion rate: The percent of people who are able to successfully complete an action they want to take on a website. For instance, what percent of site users filled out the form on a website or purchased the product.

A Call to Action (CTA): Content that calls the user to take an action on the website. It usually takes as a form of call-to-actionlike “contact immediately!” Oder “click here! “.

Cost per 1,000 (CPM) The majority of advertisements on the internet are monitored using this costing procedure per 1,000 shares. If, for instance, an advertisement is set at 50/M lei, it implies that for the price in fifty Lei that it would be shown 1,000 times.

Email Marketing Use of emails to attract customers and sales or any other type of conversion. Making use of an “Call To Action” in your email is crucial.

Hashtag: a phrase that starts with “#”. It is mostly used on social media platforms for “tag” pages that have similar content. This is a method used to search for or create similar content. Hashtags can also be useful to social media and search engines since they tell them what terms that define a media-related content.

Header Tags are used in HTML to distinguish headlines on pages. Titles are classified from H1 through H6. H1 titles are the highest significant and is the one that appears on the website with the biggest font as is H6, which appears on the site with the smaller. It is crucial to ensure SEO that the keyword you have chosen are included in the titles. It is recommended to only use the H1 keyword and not as many H2-H6 as you can.

Hypertext Markup Language (HTML) is A programming language used to create websites.

Hypertext Transfer Protocol (HTTP) The Hypertext Transfer Protocol (HTTP) is the fundamental code that is employed to create “www”. This code controls how information is constructed and transferred , and also the way the web-based browsers as well as servers will react to the data they offer.

Hypertext Transfer Protocol Secure (HTTPS) The Hypertext Transfer Protocol Secure (HTTPS) is the version that is secure of HTTP. It means that all data sent by the site through the internet browser secured. Websites with secured HTTP are more attractive to Google.

Hyperlink: A hyperlink linked to a word or phrase that will take you to a document or web page, which is usually initiated by pressing an image or word.

Internet Protocol (IP) Address The IP address is a number that is assigned to a device that is connected to the Internet. Every device has its own number, and it could be utilized to figure the location of its. You can determine your IP address using Google and search on “what do I know about my IP”.

Meta-Tag: These are the keywords which describe the contents of a web page. They aren’t visible within the page’s content but they are added to the code. They’re similar to tags that bloggers use however, they are used to describe the content of the webpage to help search engines make their job easier.

Meta-Description: A paragraph of up to 320 characters which is used to highlight the main content on the webpage. It is a brief description. It is crucial to SEO (this will be the description that is included as the title of the webpage in Google).

Meta Keywords are a specific meta tag that highlights key words on a webpage. They no longer have to be included to be included on the HTML code of a website.

Of obviously there are plenty of concepts in the world of marketing online, but we viewed the ones above to be a solid base for anyone running a website. Even if you’re not the owner of your site it is essential to be well-informed and prepared in communicating with the people who manage it!